Design Brief

CLIENT

Nike is a major publicly traded sportswear and equipment supplier based in the United States. The brand branches out world wide and besides having their owns shops their products are sold in various stores including Myer, Rebel sports, Sims sports, Footlocker and various sports stores. Nike is represented by their iconic tick known world wide. Nike relate to not only sportswear and clothing but are also known for their popular urban style footwear.

NEED

The designer will need to design a new name and style of shoe to suit teenage boys.

The shoe must look fashionable, stylish and visually attractive. It has to be comfortable and durable, lasting in most conditions. The shoe must appeal to teenaged boys, so it may include some bright colours to make the shoe stand out. It also may need some unique fabrics and materials for the shoe to remain different form others and maintain a urban look. For the shoe to last it needs to have a hard base and made from durable materials.

TARGET AUDIENCE

Teenage boys (12-18) who earn basic to minimum wages, as the product is affordable for anyone and not too pricey. The shoes are directed towards the typical teenaged boy who has an idea about fashion and cares about their appearance. The target audience should also live in a close area to shopping centres where the product will be sold.